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Conference 2010

 

Spanish Language Media 2010:  A Panorama of Opportunities
November 11-13, 2010

Scholars, graduate students, media analysts, and media professionals from around the globe met to discuss their research and assessments of the state of Spanish-language media at the Spanish Language Media – Panorama of Opportunities conference.  The conference was hosted by the Center for Spanish Language Media at the University of North Texas in Denton, Texas November 11-13, 2010

The sessions included discussions about:

• The development of Spanish-language media
• The status and future of Latino-oriented media in the U.S.
• Media policies pertaining to Spanish-language media
• The role of SL/Latino media in disseminating disaster preparedness and recovery information
• Media management and marketing
• Social media

Some of the Presentations

A Three-Tiered Model for Ethnic Oriented Media: The Case of Portuguese-language Broadcasting in the U.S. - Kenton T. Wilkinson, Texas Tech University, USA, (PDF)

Commerical Success Factors of Mexican Telenovelas in Mexico - Leticia Barron, Panamerican University, Mexico (PDF)

Young Audiovisual Audiences in Colombia: Under the Veneer of Fragmentation and Multiscreens - Germán Arango, Universidad de La Sabana, Colombia (PDF)

Mexican Telecommunication Industry: Challenges and Opportunities in Digital Age - María Elena Gutiérrez Rentería, Universidad Panamericana, Mexico (PDF)

Latin American Telenovelas on a Global Scale - Mercedes Medina, Universidad de Navarra, Spain; Leticia Barron, Universidad Panamerican, Mexico (PDF)

News Media Consumption in Latin America: Who Does It? - Ryan Salzman, Univesity of North Texas, USA (PDF)

Doctoral Dissertations on Media Management in Spain: The Use of Business Case Studies at Universidad of Navarra - Juan Pablo Artero, Monica Herrero  and Alfonso Sánchez-Tabernero, Universidad de Navarra, Spain (PDF)

Understanding News Media Consumption Among Latinos in the United States - Ryan Salzman, Univesity of North Texas, and Catherine Salzman, USA (PDF)

Egovernance, City Websites, and Responsiveness: New Technologies and
the Spanish language Media - Abraham David Benavides, Unviersity of North Texas, USA (PDF)

The Juárez Femicides: Examining Murders Through Appadurai’s Five Dimensions of Global Cultural Flow - Valeria Bouché, University of Texas at El Paso, USA (PDF)

Periódico Nosotros:A Catalyst for Change in a South Jersey Town - Edna Negrón, Ramapo College of New Jersey, USA (PDF)

Public Health Information in Texas Colonias - Sudha Arlikatti, Paloma Garcia, Sarah Gregory, and Michael Horn, Unviersity of North Texas, USA (PDF)

Do You Speak English? Challenging English Language Framing in Emergency
Response - Anna María Pulido and Michael Penaluna, Denton Dire Department, USA (PDF)

Measuring the effect of collectivism in Print Ads in the Emerging Latino Market - Brett Fails, Mary Bell, and Ryan Fritsche, Texas State University-San Marcos, USA (PDF)

Immigrant trajectories and Regional Mexican Televisión Comsumption in a Transnational Comunity Multimedios Television in Houston, Texas - Hugo Garcia Álvarez, Universidad Autónoma Del Carmen (PDF)