WORKSHOPS
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Upon completion of a workshop participants will receive a Certificate of Completion.
Social Media Marketing- Learn to use social technology to grow your business.
When: November 3, 2009, 2009; 8:30am-12:30 pm
Marketing to the Hispanic Consumer - An overview of the basic marketing principles involved in reaching Hispanics.
When: November 3, 2009, 2009; 12:30pm-4:30 pm
Boxed lunch will be provided. Participant is encouraged to bring a laptop computer.
Where: Hyatt Place Dallas-North, 5229 Spring Valley Road. Dallas, TX 75254
Price: $125
Who should attend: business owners, marketing professionals and anyone interested in learning how to incorporate social media to a business.
Instructor: Jennifer Bagley, Click for Bio
The success of your business relies heavily on the ability to innovate in an ever changing environment. Social Media Marketing is a powerful way to promote your business at a low cost while being exposed to large groups of people who can potentially become your customers and sales force.
With this workshop you will learn to generate relevant links for your website, create relationships with new and existing customers, drive sales, and get instant customer feedback. You will be able utilize the free tools that are available to increase brand awareness, recruit professionals, and disseminate news and information about your company without spending a lot of time on them.
The benefits of creating viral content and effectively promoting it through social media channels to increase your business cannot be overstated. Social Media is not a trend and should be an integral part of your marketing efforts.
What you will learn:
*Social media marketing, what, why, and how
*How to use online communities: Facebook, MySpace,Twitter, LinkedIn
*Networking strategies to increase your ROI
*Marketing integration to increase the number of sales cycles per month
*The top 10 tools to increase your business and reduce your annual expenses
*Engaging your customers so they can become your sales team
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Marketing to the Hispanic Consumer - An overview of the basic marketing principles involved in reaching Hispanics.
Who should attend: Individuals interested in reaching Hispanics, business owners, and those desiring to broaden their customer base.
Instructor: Ed Rincón, Click for Bio
The Hispanic segment is the fastest growing minority in the United States and is predicted to grow to over a quarter of the population by the year 2050. Discover how to create opportunities for your business and cater to an underserved market that is quickly becoming a major factor in creating new business!
Whether you are a professional already offering your products to the Hispanic consumer, or trying to find out more about the market before launching a product or service, this workshop will get you started on the basic marketing principles involved, while helping you avoid common mistakes. Cases will be discussed, but participant is encouraged to bring own projects and ideas for discussion.
Agenda
Introductions
Why study Hispanic marketing?
• The Opportunities
• The Transformation of Dallas/Ft. Worth
• The Challenges- An absence of cultural intelligence;
Common myths and marketing bloopers
• Exercise: Using Census data to analyze market potential
The Value of Sound Market Intelligence
• Hispanics pose challenges to researchers
• Questionable research practices
• Research tools for decision-making - Primary and secondary sources; Recommended research
practices for studies of Hispanics
Need for a Hispanic Marketing Roadmap
• Overview of the marketing process (the 5 C’s)
• Market Segmentation - Identifying the right Hispanic target; Language vs. product-related segmention;
Defining the best positioning strategy to create value for your product or service
• Exercise: SWOT analysis exercise to summarize opportunities and threats
Marketing Mix Considerations for Your Target Segment
• What products or services will satisfy the needs of your target segment?
• Where will you place the product or service so that target segment Hispanics can easily buy it? Is
your selected channel Hispanic-friendly?
• What promotional elements (media, advertising, sales) will you use to sell or promote your
product to Hispanics in your target segment?
• What pricing strategy will you use to sell your product or service to Hispanics in your target
segment?
• Review of selected findings from the DFW Multicultural Trendline Study 2008.
Sustaining Value
• Where will you get new Hispanic customers in this target segment?
• How will you keep existing Hispanic customers?
• Is the program profitable or are you losing money or resources selling to this target segment of
Hispanics?
