PRESENTACIONES Y CONFERENCIAS AUSPICIADAS POR EL CENTRO

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Management style and Internal Communication. The Case of Media Managers in Colombia
Ángela Preciado Hoyos, Universidad Pontificia Bolivariana. (PDF, 274k)

Colombian Television: changes, offers and young audience´s response
Germán Arango Forero, Universidad de La Sabana, Colombia. (PDF, 1.02M)

The Current State of Hispanic Media Buying: How…Where…By Whom?
Glenda Alvarado, Texas Tech University, USA. (PDF, 86k)

Beyond Traditional Spanish Language Media: Alternative Methods in Creating Integration
in a Mature US Hispanic Market
Lauren Boyle, University of North Texas, USA. (PDF, 94k)

Quality Index in Chilean Open Television
M.Angélica Mir, M.Isabel Santa María, David Kimberand M.Ignacia Errázuriz, Universidad de los Andes, Chile. (PDF, 129k)

The US Hispanic Market: Evolution, Language, and Emergent Media Behaviors
Felipe Korzenny, Center for Hispanic Marketing Communication, Florida State University, USA . (PDF, 59k)

Diffusion of Spanish Language in Texas Hispanic Chambers of Commerce Homepages
Antonio Aguilar, Texas Tech University, USA. (PDF, 59k)

Cultural Adaptation of Hispanics in a Digital Era
Eirasmin Lokpez-Cobo, University of Oklahoma, USA. (PDF, 268k)

Attitudinal Changes Toward Electronic News Consumption by the U.S. Hispanic Audience
Phyllis Slocum, University of North Texas, USA. (PDF, 436k)

Globalization with Latin Flavor
María Elena Gutierrez Rentería, Universidad Panamericana, México; Mercedes Medina Laverón, Universidad de Navarra , Spain. (PDF, 108k)

Trends in U.S. Spanish Language Television,1986-2005: Networks, Advertising, and Growth
Amy Jo Coffey, University of Florida, USA (PDF, 54k)

Technology and Market Development: How U.S. Spanish Language Television Has Employed New Technologies to Define and Reach Its Audience
Kenton T. Wilkinson and Anthony Aguilar, Texas Tech University, USA. (PDF, 449k)

Latino/a Students and the Power of Digital Storytelling
Mariela Nuñez-Janes, University of North Texas; Alicia Re Cruz, University of North Texas (PDF, 126k)

Media Issues in Chile  
María Ignacia Errázuriz, Universidad de los Andes (PDF, 129k)

Media Issue in Mexico
Maria Elena Gutierrez, Universidad Panamericana, Mexico (PDF, 181k)

Media Issues in Argentina
Roberto Vassolo, Universidad Austral, Argentina (PDF, 156k)

Media Issues in Colombia
Germán Arango Forero, Professor, La Sabana University, Colombia (PDF, 1M)

Media Issues in Venezuela
Guillermo Gibens, William Penn University, USA (PDF, 36k)

Televisa: Business Stategies out of Mexico
Dr. Maria Elena Guiterrez, Universidad Panamericana, Mexico (PDF, 276k)

Colombia Media Issues
Germán Arango Forero, Professor, La Sabana University, Colombia (PDF, 1M)

Uruguayan Media and the Challenge of Digitalization
Eileen Hudson, Universidad de Montevideo, Uruguay, (PDF, 7M)